Performance indicators for the Willows short-term rental market based on reliable data.
Listings
Reliable / Active
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Middle-Earners Gross Yield
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Middle-Earners Revenue
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Middle-Earners Occupancy
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Median Home Sale Price
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Top-Earners Revenue
The highest-performing listings in Willows.
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Challenging to Investors
The Willows Housing Element contains no explicit STR regulations, leaving the legal status ambiguous and likely requiring a conditional use permit, business license and TOT registration – increasing compliance cost and uncertainty for investors.
Local STR Agent
STR specialist · Willows, CA
Willows is a city and the county seat of Glenn County, California, located in the Sacramento Valley region of Northern California. The city is home to regional government offices, including the California Highway Patrol, the California Department of Motor Vehicles, the United States Bureau of Reclamation and the main offices of the Mendocino National Forest, which comprises about one million acres (404,686 ha) of Federal land located mostly in mountainous terrain west of Willows. The population was 6,293 at the 2020 census.