Willows, CA
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Willows short-term rental market based on reliable data.
Listings
14 / 29
Reliable / Active
Cap Rate
9%
Middle-Earners Gross Yield
Revenue
$27,050
Middle-Earners Revenue
Occupancy
43%
Middle-Earners Occupancy
Home Value
$303,424
Median Home Sale Price
Top Earners
$38,327
Top-Earners Revenue
Willows
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Willows.
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Challenging to Investors
Willows Regulations
The Willows Housing Element contains no explicit STR regulations, leaving the legal status ambiguous and likely requiring a conditional use permit, business license and TOT registration – increasing compliance cost and uncertainty for investors.
Local STR Agent
STR specialist · Willows, CA
About Willows
Willows is a city and the county seat of Glenn County, California, located in the Sacramento Valley region of Northern California. The city is home to regional government offices, including the California Highway Patrol, the California Department of Motor Vehicles, the United States Bureau of Reclamation and the main offices of the Mendocino National Forest, which comprises about one million acres (404,686 ha) of Federal land located mostly in mountainous terrain west of Willows. The population was 6,293 at the 2020 census.