Watsonville, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Watsonville short-term rental market based on reliable data.

Listings

166 / 324

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$66,636

Middle-Earners Revenue

Occupancy

50%

Middle-Earners Occupancy

Home Value

$816,554

Median Home Sale Price

Top Earners

$133,381

Top-Earners Revenue

Watsonville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Watsonville.

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B

Generally Investor friendly

Watsonville Regulations

STRs are explicitly permitted with two clear permit categories (entire-home vacation and hosted), no stated citywide caps, and a straightforward application process; TOT registration, house rules, parking, and noise compliance are required, and ADUs are prohibited, which adds some cost/complexity but remains manageable for investors.

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About Watsonville

Watsonville, California, is a city located in Santa Cruz County, in the heart of the state's agricultural region. With a population of approximately 54,000 residents, Watsonville is known for its rich farming history, particularly its production of strawberries, apples, and fresh produce. The city is situated about 94 miles south of San Francisco and 30 miles north of Monterey, making it relatively close to other major destinations while maintaining a quieter, more rural character.

Watsonville's appeal for short-term rentals is bolstered by several notable landmarks and attractions. Among them is the Watsonville City Plaza, a historic park in the city center that often serves as a community gathering spot. For nature enthusiasts, the Pajaro Valley, renowned for its scenic beauty and agricultural significance, offers numerous opportunities for hiking and outdoor activities.

One of the key attractions in Watsonville is the Farming & Harvesting in the Pajaro Valley (http://www.pajarovalleyhistory.org),,) where visitors can learn about the agricultural heritage of the region. Additionally, the Elkhorn Slough National Estuarine Research Reserve (http://www.elkhornslough.org),,) located nearby, is a haven for bird watchers and naturalists, featuring diverse habitats and wildlife viewing opportunities.

For those interested in aviation history, the Watsonville Municipal Airport hosts an annual airshow that attracts both locals and visitors. The Santa Cruz Fairgrounds (http://santacruzcountyfair.com),,) located just outside of Watsonville, offers a variety of events throughout the year, including the notable Santa Cruz County Fair.

Given its proximity to major cities like San Francisco and Monterey, as well as its unique local attractions and warm community atmosphere, Watsonville serves as an appealing destination for short-term rental visitors looking to explore the central California coast.

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