Visalia, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Visalia short-term rental market based on reliable data.

Listings

253 / 544

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$33,098

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$393,327

Median Home Sale Price

Top Earners

$60,750

Top-Earners Revenue

Visalia

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Visalia.

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B

Generally Investor friendly

Visalia Regulations

STRs are explicitly permitted in residential zones but require owner-applied permits, notarization, a posted business tax certificate, and TOT registration, plus semi‑annual tax payments and modest fines for violations. The single STR per parcel cap and HOA compliance add constraints, yet the clear, fee‑based process and typical 10–15 day approval keep compliance manageable.

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About Visalia

Overview of Visalia, CA and its Appeal for Short-term Rentals

City Overview:

Visalia is a charming city located in the central part of California, within Tulare County. Known for its rich agricultural landscape and historical significance, Visalia possesses a unique small-town charm while offering various modern amenities. The city's population is approximately 140,000 residents, making it a moderately sized urban area with a close-knit community feel.

Proximity to Major Cities:

Visalia is positioned about 190 miles north of Los Angeles and approximately 230 miles southeast of San Francisco. Its nearest major city is Fresno, which is about 45 miles to the northwest, providing residents and visitors with additional urban conveniences and travel options.

Landmarks and Attractions:

Visalia boasts several landmarks and points of interest that make it an attractive destination for short-term rentals.

  • Sequoia National Park: One of the city's major draws is its proximity to the renowned Sequoia National Park. Located about an hour's drive to the east, the park offers stunning landscapes, towering sequoia trees, and numerous recreational activities such as hiking and camping.

  • Visalia Fox Theatre: A historical gem, the Visalia Fox Theatre has been a centerpiece of the city's cultural scene since it opened in 1930. It hosts a variety of performances, including concerts, plays, and movie screenings.

  • Downtown Visalia: The vibrant downtown area features an array of boutique shops, cafes, restaurants, and galleries, providing a rich local experience for visitors.

  • ImagineU Interactive Children's Museum: For families, the ImagineU Interactive Children's Museum offers engaging and educational exhibits for children, making it a great spot for young families staying short term.

  • Tulare County Museum: Located in nearby Mooney Grove Park, the Tulare County Museum offers insights into the region's history, featuring exhibits on Native American artifacts, pioneer life, and agriculture.

Appeal for Short-Term Rentals:

Visalia's combination of cultural landmarks, proximity to natural attractions like Sequoia National Park, and a lively downtown area makes it an appealing destination for short-term rentals. The city's moderate size and community-oriented atmosphere provide a welcoming environment for travelers. Whether visitors are seeking outdoor adventure, historical exploration, or simply a cozy retreat in a quaint yet modern town, Visalia offers a variety of options that cater to diverse interests and needs.

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