Performance indicators for the Upland short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Upland.
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Challenging to Investors
Upland's STR regulations are technically legal but constrained by significant investor limitations including mandatory primary residence status, un-hosted stay caps of 120 days annually, prohibition of ADU rentals, and multi-step permitting requiring business license, TOT certificate, AUP, and inspection. The city has structured processes but actively discourages ADU STR use and imposes operational rules like quarterly tax payments and detailed record-keeping that create meaningful compliance burdens for investors.
Local STR Agent
STR specialist · Upland, CA
Upland is a city in San Bernardino County, California, United States on the border with neighboring Los Angeles County. The municipality is located at an elevation of 1,242 feet (379 m). As of the 2020 census, the city had a population of 79,040, up from 73,732 at the 2010 census. Upland was incorporated as a city on May 15, 1906; it previously was named North Ontario. Upland is located at the foot of the highest part of the San Gabriel Mountains and is part of the Inland Empire, a metropolitan area situated directly east of Greater Los Angeles.
