Turlock, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Turlock short-term rental market based on reliable data.

Listings

82 / 166

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$30,313

Middle-Earners Revenue

Occupancy

66%

Middle-Earners Occupancy

Home Value

$484,234

Median Home Sale Price

Top Earners

$56,178

Top-Earners Revenue

Turlock

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Turlock.

Loading top listings...

B

Generally Investor friendly

Turlock Regulations

Turlock permits STRs but investors must obtain a property registration, a Home Occupation Permit, a business license, a floor‑plan submission, and pass safety inspections, along with occupancy and annual rental‑day caps. The process is clearly laid out with consistent enforcement, creating a moderate compliance burden that does not heavily restrict operations. These manageable caps and moderate permitting requirements keep the city in the “friendly” (B) tier.

View Turlock Regulations →

Local STR Agent

STR specialist · Turlock, CA

Trusted Expert
Get Expert Help In Turlock
Free consultation Response within 24h

About Turlock

Turlock is a mid-sized city in California's Central Valley, serving as one of the larger communities in Stanislaus County. With a population of roughly 72,000 residents, it has a comfortable, lived-in feel that blends agricultural roots with the steady hum of a college town, anchored by California State University, Stanislaus. The city sits in the heart of one of the most productive farming regions in the country, a setting that has earned it a reputation for dairy, almonds, and other orchard crops, and it acts as a practical gateway to both the Sierra Nevada foothills and the wider Bay Area. Turlock lies about 100 miles southeast of San Francisco and roughly 15 miles south of Modesto, placing it within a couple of hours' drive of Yosemite National Park while retaining the slower pace of a Valley city.

Just east of town, Turlock Lake State Recreation Area offers a relaxed escape along a reservoir popular for fishing, picnicking, and casual hiking. It is a short drive of roughly 15 to 20 minutes from the city center and provides an easy introduction to the foothill landscapes that begin to rise as you leave the flat farmland behind. The park is a useful amenity for visitors who want a taste of the outdoors without committing to a longer excursion further into the mountains.

Further east, Don Pedro Reservoir is a larger outdoor destination known for boating, houseboating, and warm-weather lake recreation. It is approximately 40 miles from Turlock, generally a 50-minute to hour-long drive depending on which marina you head toward, and it draws a steady stream of families and boating enthusiasts throughout the spring and summer months. For travelers with a longer agenda, Yosemite National Park lies roughly 80 to 90 miles to the east, typically reached in about an hour and a half to two hours via Highway 132 and Highway 120, opening up the park's waterfalls, giant sequoias, and granite valleys for day trips or overnight stays from a Turlock base.

Closer to home, the California State University, Stanislaus campus brings a youthful energy to the city and hosts cultural events, performances, and Division II athletics throughout the year. Nearby, the Stanislaus County Fairgrounds host the annual county fair each summer, a multi-day event that draws visitors from across the region and is one of the busiest short windows on Turlock's calendar. Just a short drive north, Modesto offers additional dining, shopping, and the popular McHenry Mansion, while Hilmar, just to the south, is known for its dairy heritage and visitor-friendly cheese operations.

Taken together, Turlock offers a compelling balance for short-term rental investors. Its central Valley location keeps it within easy striking distance of Yosemite, the Sierra foothills, and the Bay Area, while the university, agricultural tourism, fairgrounds, and nearby lakes give it a steady, year-round mix of visitors. Combined with approachable operating costs and a community that has long welcomed travelers passing through the Central Valley, Turlock stands out as a practical, well-positioned base for exploring this stretch of California.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc