Santa Ynez, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Santa Ynez short-term rental market based on reliable data.

Listings

154 / 237

Reliable / Active

Cap Rate

3%

Middle-Earners Gross Yield

Revenue

$60,112

Middle-Earners Revenue

Occupancy

50%

Middle-Earners Occupancy

Home Value

$1,806,037

Median Home Sale Price

Top Earners

$151,847

Top-Earners Revenue

Santa Ynez

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Santa Ynez.

Loading top listings...

B

Generally Investor friendly

Santa Ynez Regulations

Santa Ynez permits STRs with a clear online permitting process and 14% TOT collection; it’s straightforward and widely allowed, with no stated caps or heavy restrictions. The county tone is supportive and the compliance steps are routine, making the risk manageable for investors.

View Santa Ynez Regulations →

Local STR Agent

STR specialist · Santa Ynez, CA

Trusted Expert
Get Expert Help In Santa Ynez
Free consultation Response within 24h

About Santa Ynez

Santa Ynez is a charming, small town located in the Santa Ynez Valley of Santa Barbara County, California. With a population of approximately 4,500 residents, this quaint community offers a serene escape from the hustle and bustle of city life. Situated about 125 miles northwest of Los Angeles and roughly 30 miles north of Santa Barbara, Santa Ynez is an accessible yet tranquil destination for visitors seeking short-term rentals.

The city boasts an array of local attractions that make it appealing for short-term stays. Key among these is the Chumash Casino Resort (https://www.chumashcasino.com/),,) offering entertainment, dining, and lodging options. The region is famous for its wine country, with numerous vineyards and wineries such as Sunstone Vineyards and Winery (https://www.sunstonewinery.com/)) offering tours and tastings. For history enthusiasts, the Santa Ynez Valley Historical Museum (https://www.santaynezmuseum.org/)) provides a deep dive into the area's rich heritage, including exhibits on the local Native American history and the California Ranching period.

Additionally, the town is near Solvang (https://www.solvangusa.com/),,) a Danish-inspired village known for its unique architecture, bakeries, and boutique shops, making it a draw for tourists. Outdoor enthusiasts can enjoy the Cachuma Lake Recreation Area (https://www.countyofsb.org/parks/cachuma.sbc),,) which offers fishing, boating, and camping options, adding to the area's appeal.

Overall, Santa Ynez presents a blend of cultural, historical, and recreational activities that make it a desirable location for short-term rentals, particularly for those looking to explore California's central coast wine country and enjoy a peaceful retreat.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc