Santa Barbara, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Santa Barbara short-term rental market based on reliable data.

Listings

1587 / 3188

Reliable / Active

Cap Rate

3%

Middle-Earners Gross Yield

Revenue

$61,705

Middle-Earners Revenue

Occupancy

65%

Middle-Earners Occupancy

Home Value

$1,797,687

Median Home Sale Price

Top Earners

$168,076

Top-Earners Revenue

Santa Barbara

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Santa Barbara.

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D

Unfriendly to Investors

Santa Barbara Regulations

Santa Barbara city largely prohibits short‑term rentals, allowing them only in narrow commercial zones and only with multiple layered permits and fees; compliance burden and active enforcement create high investor risk.

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About Santa Barbara

Santa Barbara, located on the central California coast, is a picturesque city known for its Mediterranean climate, stunning architecture, and coastal beauty. As of the latest census, the city has a population of approximately 88,000 residents. Santa Barbara is situated about 95 miles (153 kilometers) northwest of Los Angeles, making it a convenient getaway for residents of the larger metropolitan area.

Key landmarks in Santa Barbara include:

  • Stearns Wharf: This historic pier offers shopping, dining, and enchanting views of the coastline. Stearns Wharf

  • Mission Santa Barbara: Known as the "Queen of the Missions," this historic 1786 mission features a museum, church, and beautiful gardens. Mission Santa Barbara

  • Santa Barbara County Courthouse: A stunning example of Spanish-Colonial Revival architecture, the courthouse boasts a beautiful mural room and a clock tower with panoramic views of the city. Santa Barbara County Courthouse

  • Santa Barbara Museum of Art: Home to a significant collection of American, Asian, and European art. Santa Barbara Museum of Art

  • Lotusland: A unique 37-acre botanical garden located in the Montecito neighborhood. Lotusland

For those interested in short-term rentals, Santa Barbara's appeal includes its beautiful beaches, outdoor activities, and well-preserved historical architecture, making it a desirable destination for vacationers.

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