Placerville, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Placerville short-term rental market based on reliable data.

Listings

195 / 351

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$27,729

Middle-Earners Revenue

Occupancy

51%

Middle-Earners Occupancy

Home Value

$535,564

Median Home Sale Price

Top Earners

$67,405

Top-Earners Revenue

Placerville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Placerville.

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C

Challenging to Investors

Placerville Regulations

STRs are prohibited in residential zones, and the city caps STRs at just 10 permits with limited commercial-zone eligibility, creating a constrained and risky environment. Heavy compliance requirements and inspections further discourage investment.

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About Placerville

Placerville is a historic foothill city in El Dorado County, California, with a population of roughly 10,000 residents. Tucked into the western slope of the Sierra Nevada, the city carries the nickname "Old Hangtown" from its rough-and-tumble Gold Rush days, and that frontier character is still visible in the weathered brick storefronts along its main street. Today Placerville has a relaxed, small-town atmosphere, surrounded by pine-forested hills, vineyards, and apple orchards, and it serves as a natural gateway between California's Central Valley and the high country around Lake Tahoe. The city sits about 45 miles east of Sacramento, reached by following U.S. Highway 50 up into the foothills.

Just outside town, the Apple Hill region is one of Placerville's most popular draws. Beginning in the mid-20th century as a network of family apple farms, the area has grown into a year-round destination with u-pick orchards, bakeries, pumpkin patches, Christmas tree farms, and a large cluster of small wineries. The drive from downtown Placerville to most Apple Hill ranches is roughly 15 to 25 minutes, and traffic during fall harvest weekends can be heavy.

To the northeast, El Dorado National Forest covers a vast swath of the central Sierra, offering camping, hiking, fishing, and winter snow play. The forest stretches from the foothills near Placerville up to the alpine zone, and trailheads like those around Ice House Reservoir and Wrights Lake are typically reached in about an hour to an hour and a half from the city, depending on the destination.

A short drive northwest leads to Marshall Gold Discovery State Historic Park in Coloma, the site where James W. Marshall's 1848 discovery set off the California Gold Rush. The park preserves a working replica of Sutter's Mill, historic buildings, and the rushing South Fork of the American River, which is also popular for gold panning, swimming, and gentle rafting. The park is roughly 20 minutes from Placerville via Highway 49.

Closer to home, Gold Bug Park & Mine is a small but distinctive attraction within the city limits. Visitors can tour a preserved hard-rock gold mine, pan for flakes in the stamp mill area, and walk easy nature trails with views over the canyon. It is a few minutes' drive from Main Street and is a frequent stop for families exploring the area's mining heritage.

Placerville's mix of Gold Rush history, foothill wine and farm country, and easy access to both Sacramento and the Sierra Nevada makes it a quietly versatile base for short-term rentals. Travelers can spend a morning walking a historic main street, an afternoon tasting cider and wine among the pines, and the next day floating down the American River or standing on a Tahoe shoreline, all without having to change lodging.

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