Petaluma, CA
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Petaluma short-term rental market based on reliable data.
Listings
79 / 212
Reliable / Active
Cap Rate
4%
Middle-Earners Gross Yield
Revenue
$38,211
Middle-Earners Revenue
Occupancy
67%
Middle-Earners Occupancy
Home Value
$876,460
Median Home Sale Price
Top Earners
$79,383
Top-Earners Revenue
Petaluma
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Petaluma.
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Challenging to Investors
Petaluma Regulations
STRs are explicitly allowed in residential/PUD/mixed-use districts with a clear permitting path (STR permit + business license + TOT) and a supportive city tone, but non‑hosted rentals are capped at 90 days per year, hosted rentals are limited to two bedrooms, ADUs are prohibited, and revocation after three violations plus parking/documentation requirements raise compliance risk—making the environment moderately challenging for investors.
Local STR Agent
STR specialist · Petaluma, CA
About Petaluma
Petaluma is a city in Sonoma County, California, located in the North Bay region of the San Francisco Bay Area. Its population was 59,776 according to the 2020 census.Petaluma's name comes from the Miwok village named Péta Lúuma that was located on the banks of the Petaluma River. The modern city originates in Rancho Petaluma, granted in 1834 to famed Californio statesman Mariano Guadalupe Vallejo, considered to be the founder of Petaluma. Today, Petaluma is known for its well-preserved historic center and as a local hub for the Petaluma Valley region of Sonoma County.