Pacifica, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pacifica short-term rental market based on reliable data.

Listings

164 / 360

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$70,304

Middle-Earners Revenue

Occupancy

81%

Middle-Earners Occupancy

Home Value

$1,255,426

Median Home Sale Price

Top Earners

$140,789

Top-Earners Revenue

Pacifica

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pacifica.

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C

Challenging to Investors

Pacifica Regulations

Pacifica allows STRs but imposes a 60‑day annual cap on unhosted whole‑home rentals, bans ADUs, requires costly annual permits ($1,704) and inspections, and maintains strict enforcement with a strike system—making non‑hosted investment challenging.

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About Pacifica

Pacifica, California, is a coastal city located in San Mateo County, approximately 15 miles south of San Francisco. With a population of around 39,000 residents, it offers a small-town atmosphere while still being in close proximity to the major urban center of San Francisco.

Pacifica is renowned for its stunning coastal views, outdoor recreational activities, and natural landmarks, making it an attractive destination for short-term rentals. The city boasts several popular beaches, including Pacifica State Beach (https://parks.ca.gov/?page_id=525)**,,) known for its surfing conditions, and Rockaway Beach, a scenic spot ideal for hiking and dining. For those interested in hiking, the Devil's Slide Trail (https://parks.smcgov.org/devils-slide-trail)**) provides breathtaking views of the Pacific Ocean along a rehabilitated highway turned pedestrian and bike path.

Historical and cultural landmarks also enhance Pacifica's appeal. The Pedro Point Headlands and Mori Point (https://www.nps.gov/goga/planyourvisit/mori-point.htm)**) offer trails with panoramic views, while the Pacifica Pier (https://www.cityofpacifica.org/depts/rec_department/pacifica_pier.asp)**) is a popular spot for fishing and sightseeing. Additionally, the Pacifica Spindrift Players (http://www.pacificaspindriftplayers.org/)**) theater adds a cultural touch with local performing arts.

In summary, Pacifica's combination of natural beauty, outdoor activities, and proximity to San Francisco make it an attractive city for short-term rentals, offering both residents and visitors a unique coastal experience.

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