Pacifica, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pacifica short-term rental market based on reliable data.

Listings

149 / 335

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$72,010

Middle-Earners Revenue

Occupancy

83%

Middle-Earners Occupancy

Home Value

$1,281,444

Median Home Sale Price

Top Earners

$145,611

Top-Earners Revenue

Pacifica

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pacifica.

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C

Challenging to Investors

Pacifica Regulations

Pacifica allows STRs but imposes a 60‑day annual cap on unhosted whole‑home rentals, bans ADUs, requires costly annual permits ($1,704) and inspections, and maintains strict enforcement with a strike system—making non‑hosted investment challenging.

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About Pacifica

Pacifica is a small coastal city in San Mateo County, California, with a population of roughly 38,000 residents. Set against a backdrop of steep coastal hills and sandy shoreline just south of the San Francisco Peninsula, it carries a laid-back, surf-town character that feels a world away from the bustle of the Bay Area's urban core. The city is best known for its dramatic Pacific Ocean beaches, clifftop viewpoints, and access to a string of protected coastal and open-space lands. Pacifica sits approximately 15 miles south of downtown San Francisco, making it an easy drive north along the coast or via Highway 1, while also serving as a southern gateway to San Mateo County's agricultural and coastal communities.

One of the city's most popular draws is Pacifica State Beach, widely known by its local name, Linda Mar. This wide, sandy beach is considered one of the most beginner-friendly surfing spots in Northern California, with a gentle break that draws surf schools and families throughout the year. Located right within the city limits, it is essentially a walk-or-short-drive destination for anyone staying in town.

Just north of Pacifica, the Mori Point unit of the Golden Gate National Recreation Area offers windswept headlands, restored coastal scrub, and roughly three miles of looping trails with sweeping ocean views. It is only minutes from central Pacifica and is a favorite for sunset walks and bird-watching along the Pacific Flyway.

A short drive further north along Highway 1 brings visitors to the Devil's Slide Trail, a 1.3-mile converted segment of the old highway perched high above the ocean. The trail is renowned for its dramatic views of the Marin headlands across the water and the sheer cliffs that gave this stretch of road its historic name.

Travelers staying in Pacifica are also within a 30-minute drive of San Francisco, with the city's restaurants, museums, and iconic waterfront easily reached for day trips without the need to stay in the city itself. To the south, the Half Moon Bay area and its pumpkin farms, coastal trails, and harbor lie roughly 20 to 25 minutes away.

Pacifica's combination of small-town coastal atmosphere, immediate access to beaches and trails, and proximity to one of the country's most-visited cities makes it a compelling base for short-term rentals. Guests can spend their mornings surfing or hiking bluffs and still be in downtown San Francisco by lunchtime, an unusual mix of seclusion and convenience that few other Bay Area locations can match.

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