Performance indicators for the Hopland short-term rental market based on reliable data.
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The highest-performing listings in Hopland.
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Challenging to Investors
Inland Hopland properties have no adopted STR ordinance until 2025, leaving investors in regulatory limbo with unknown caps, fees and permits, which deters investment and delays operations. Even in the coastal zone and Town of Mendocino where STRs are allowed, investors must secure CDP/use permits, comply with coastal/Town standards, and complete TOT registration, adding meaningful cost and process risk.
Local STR Agent
STR specialist · Hopland, CA
Hopland (formerly Sanel) is a census-designated place in Mendocino County, California, United States. It is located on the west bank of the Russian River 13 miles (21 km) south-southeast of Ukiah, in the Sanel Valley, at an elevation of 502 feet (153 m). The population was 661 at the 2020 census, down from 756 at the 2010 census. Hopland is located at the start of the North Coast or Redwood Coast region of Northern California. It is 100 miles (161 km) north of San Francisco along U.S. Route 101 and a 30-minute drive (17 miles [27 km] east along State Route 175) to California's largest natural lake, Clear Lake. Hopland is a rustic farming community situated among oak-covered coastal foothills. Summer temperatures can exceed 100 °F (38 °C). Historic buildings in town include the old Hopland High School (c. 1923–1965), as well as the Thatcher Hotel, built in the late 1800s and recently reopened after undergoing a complete renovation. Approximately 5 mi (8 km) east of Hopland is the University of California's Hopland Research and Extension Center (formerly called the "Hopland Field Station"), a 5,300-acre (21.4 km2) research and education facility that UC has operated since 1951.