Hollister, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Hollister short-term rental market based on reliable data.

Listings

51 / 107

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$34,337

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$759,483

Median Home Sale Price

Top Earners

$82,189

Top-Earners Revenue

Hollister

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hollister.

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C

Challenging to Investors

Hollister Regulations

No city STR ordinance exists, making legality contingent on zoning and state law; whole-home STRs may trigger a discretionary permit (CUP) while home‑sharing remains unclear, creating compliance ambiguity and risk. TOT registration and business licensing apply, but costs/process are moderate rather than prohibitive, so STRs are legal yet constrained by zoning uncertainty.

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About Hollister

Hollister is a city in and the county seat of San Benito County, located in the Central Coast region of California, United States. With a 2020 United States census population of 41,678, Hollister is one of the largest cities in the Monterey Bay Area and a member of the Association of Monterey Bay Area Governments. The city is an agricultural town known primarily for its local Blenheim apricots, olive oil, vineyards, pomegranates, and chocolate.

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