Performance indicators for the Goleta short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Goleta.
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Generally Investor friendly
STRs are explicitly permitted with a straightforward online STVR license and TOT certificate, modest fees ($330 + taxes), and no hard caps in force yet, making the process manageable. However, compliance burdens (12% TOT + 2% TBID, $1.5k surety bond, 4–8 week processing, mandatory 24/7 response plan) and the ADU ban add cost and friction. Pending caps on non‑owner‑occupied STRs further introduce regulatory risk.
Local STR Agent
STR specialist · Goleta, CA
Goleta (; Spanish: [ɡoˈleta]; Spanish for "Schooner") is a city in southern Santa Barbara County, California, United States. It was incorporated as a city in 2002, after a long period as the largest unincorporated populated area in the county. As of the 2000 census, the census-designated place had a total population of 55,204. A significant portion of the census territory of 2000 did not incorporate into the new city. The population of Goleta was 32,690 at the 2020 census. It is known for being near the University of California, Santa Barbara, campus.