Fortuna, CA

Key Performance Metrics

Market snapshot

Performance indicators for the Fortuna short-term rental market based on reliable data.

Listings

33 / 58

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$28,024

Middle-Earners Revenue

Occupancy

57%

Middle-Earners Occupancy

Home Value

$417,379

Median Home Sale Price

Top Earners

$45,497

Top-Earners Revenue

Fortuna

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Fortuna.

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Challenging to Investors

Fortuna Regulations

STRs are allowed but tightly constrained by a 2% cap per CPA, permitting priority for existing operators, and detailed operational standards (occupancy, noise, parking, gatherings) that add compliance and reporting burden; permitting is a structured two-year process (admin/special permits, CO, county business license) and ownership caps and concentration limits heighten investor risk.

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About Fortuna

Fortuna (Spanish for "Fortune"; Wiyot: Vutsuwitk Da'l) is a city on the northeast shore of the Eel River, approximately 9 miles (14 km) from where it enters the Pacific Ocean, and is on U.S. Route 101 in west-central Humboldt County, California, United States. The population was 12,516 at the 2020 census, up from 11,926 at the 2000 census.