Performance indicators for the Capitola short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Capitola.
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Generally Investor friendly
STRs are explicitly permitted within a defined VRU overlay, but prohibited citywide outside that zone, and no caps or quotas are mentioned. The permitting process is straightforward (simultaneous applications, ~30‑day processing) with moderate fees and ongoing compliance (annual business license, monthly TOT) and an active but predictable enforcement posture. This results in a clear, investor‑friendly framework despite the geographic limitation.
Local STR Agent
STR specialist · Capitola, CA
Capitola is a small seaside town in Santa Cruz County, California. Capitola is located on the northern shores of Monterey Bay, on the Central Coast of California. The city had a population of 9,938 at the 2020 census. Capitola is a popular tourist destination, owing to its beaches and restaurants.