Arcata, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Arcata short-term rental market based on reliable data.

Listings

239 / 335

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$35,528

Middle-Earners Revenue

Occupancy

69%

Middle-Earners Occupancy

Home Value

$485,980

Median Home Sale Price

Top Earners

$63,538

Top-Earners Revenue

Arcata

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Arcata.

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C

Challenging to Investors

Arcata Regulations

Arcata allows STRs but caps them at only 100 permits (with limited owner-occupant/historic exceptions) and requires multi‑step permitting (OpenGov SSVR permit, business license, quarterly TOT returns, annual renewal) plus operational rules and inspections—constraints that meaningfully burden investors and increase risk despite modest fees.

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About Arcata

Arcata is a small coastal city of roughly 19,000 residents tucked along the northern shore of Humboldt Bay in Humboldt County, on California's redwood-lined North Coast. Long defined by the presence of Cal Poly Humboldt, the city carries a distinctly college-town atmosphere layered onto a progressive, environmentally minded coastal community. Arcata is widely regarded as a gateway to the ancient redwood forests of the region, and its mix of locally owned shops, community plazas, and bayfront trails gives it a laid-back, outdoors-oriented character that sets it apart from California's larger metropolitan centers. It sits roughly 280 miles north of San Francisco, a drive of about five to six hours along US-101, and serves as one of the main jumping-off points for travelers exploring the redwood coast.

Just north of the city, the Redwood National and State Parks complex preserves some of the tallest old-growth trees on earth, along with foggy river valleys, elk herds, and miles of Pacific coastline. From Arcata, the park's southern visitor areas and the famous Avenue of the Giants can be reached in roughly 45 minutes to an hour by car, making it easy for visitors to base themselves in town while taking day trips into the forest. The combination of protected old-growth groves, scenic drives, and short interpretive trails makes this one of the marquee natural attractions of the entire West Coast.

Within city limits, the Arcata Marsh and Wildlife Sanctuary offers a more compact outdoor experience, with a network of levee-top trails, freshwater ponds, and saltwater sloughs that draw large numbers of migratory and resident birds. Birdwatchers, walkers, and cyclists can spend hours here without ever leaving town, and the sanctuary's location at the edge of Humboldt Bay makes it a favorite for sunset viewing.

A short drive south of Arcata, the Victorian village of Ferndale is known for its well-preserved 19th-century architecture, art galleries, and pastoral dairy landscapes. Roughly 20 to 30 minutes away, it offers a quieter, smaller-town contrast to the college energy of Arcata, and its Main Street functions almost like a film set of preserved storefronts and pastel-painted Victorians.

Closer to home, the Arcata Plaza anchors the downtown core with a weekly farmers market, seasonal events, and surrounding cafés and bookstores that reflect the city's independent, student-friendly culture. Combined with the surrounding redwoods, marshlands, and the Pacific just a few miles to the west, Arcata offers short-term rental guests a rare blend of small-city amenities, collegiate energy, and immediate access to some of the most dramatic coastal scenery in California, all without the crowds of more famous destinations further down the coast.

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