Yellville, AR

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Yellville short-term rental market based on reliable data.

Listings

45 / 80

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$16,759

Middle-Earners Revenue

Occupancy

41%

Middle-Earners Occupancy

Home Value

$220,543

Median Home Sale Price

Top Earners

$52,138

Top-Earners Revenue

Yellville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Yellville.

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B

Generally Investor friendly

Yellville Regulations

Short‑term rentals are explicitly permitted statewide and no local STR limits or permits were identified for Yellville or Marion County, keeping requirements minimal (state hotel tax, safety devices, insurance). This creates a low‑friction environment now, but investors must monitor the city for potential future licensing, inspection fees, or nuisance rules as other Arkansas cities have adopted such frameworks.

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About Yellville

Yellville is a small city tucked into the Ozark foothills of northern Arkansas, where it serves as the county seat of Marion County. With a population of roughly 1,200 residents, it has the unhurried, neighborly character of a rural county seat, anchored by a tidy courthouse square and surrounded by rolling oak-hickory forest, clear-running creeks, and a patchwork of farmland. The town is best known as the longtime home of the Turkey Trot Festival, a fall tradition dating back to 1945 that draws visitors each October for turkey-calling contests, parades, and the unusual spectacle of live turkeys being released down Main Street. Geographically, Yellville sits about 130 miles north of Little Rock and roughly 60 miles southeast of Branson, Missouri, making it a natural jumping-off point for travelers exploring the twin offerings of the Ozarks and the southern Missouri entertainment corridor.

Just to the east of Yellville, Bull Shoals Lake spreads across the Arkansas-Missouri line as one of the largest reservoirs in the Ozarks, prized for striped bass, walleye, and largemouth fishing, as well as houseboating, swimming, and quiet coves framed by forested bluffs. Public marinas and launching points are typically reached within about 20 to 30 minutes of downtown Yellville, and the lake's bright, deep water has been a regional magnet for vacationers for decades.

South of town, the Buffalo National River winds through nearly 150 miles of Ozark canyon country, offering some of the most celebrated canoeing, kayaking, and floating in the central United States. The river, protected since 1972 as America's first national river, draws paddlers, swimmers, and bluff-hikers year-round, and several of the most scenic put-in and take-out points — including access near the communities of Pruitt and Buffalo Point — sit roughly 30 to 50 minutes from Yellville by car.

Encompassing much of the surrounding landscape, the Ozark National Forest spreads across more than a million acres of hardwood forest, springs, and rocky uplands. Visitors can reach trailheads, scenic overlooks along Highway 7, and famous destinations such as Blanchard Springs Caverns within roughly an hour to an hour and a half of Yellville, making the town a convenient base for day-tripping into the forest's swimming holes, hollows, and hardwood vistas.

For short-term rental investors, Yellville offers an appealing combination of small-town affordability, year-round outdoor demand, and proximity to several major regional draws. The Turkey Trot inflates fall occupancy, while Bull Shoals Lake, the Buffalo National River, and the wider Ozark National Forest provide a steady stream of anglers, paddlers, hunters, and leaf-peepers in every other season — a recipe that has made quiet gateway towns like this one increasingly attractive corners of the Arkansas vacation market.

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