Ozark, AR

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Ozark short-term rental market based on reliable data.

Listings

45 / 74

Reliable / Active

Cap Rate

14%

Middle-Earners Gross Yield

Revenue

$24,422

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$171,361

Median Home Sale Price

Top Earners

$45,383

Top-Earners Revenue

Ozark

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Ozark.

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B

Generally Investor friendly

Ozark Regulations

Ozark/Franklin County likely lack STR‑specific rules, so STRs are permitted under Arkansas’s default regime; investors must still satisfy zoning, business licensing, safety inspections, and state/local taxes, which are moderate but manageable with standard steps.

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About Ozark

Ozark is a small city in Franklin County, situated in the Arkansas River Valley of northwestern Arkansas. With a population of approximately 3,600 residents, it carries the laid-back character typical of rural Ozark-region towns, where outdoor recreation, river culture, and a slower pace of life define daily life. The city is best known as a gateway to the surrounding mountains, forests, and reservoirs that draw visitors seeking hiking, floating, and fishing. It lies about 50 miles east of Fort Smith and roughly 125 miles northwest of Little Rock, the state capital, placing it within a half-day drive of major population centers while retaining its small-town feel.

Just north and east of the city stretches the Ozark–St. Francis National Forest, a vast expanse of forested ridges, clear streams, and backcountry trails. The forest draws outdoor enthusiasts for camping, hiking, and scenic drives, with access points reachable in well under an hour from town. The Mulberry River, a designated National Wild and Scenic River, runs through this forest and is especially popular for canoe and kayak float trips during the warmer months.

About an hour's drive south of Ozark rises Mount Magazine State Park, home to the highest point in Arkansas at 2,753 feet. The park offers sweeping bluff overlooks of the Arkansas River Valley, miles of hiking and mountain biking trails, and a lodge and cabins that make it a destination in its own right. Visitors often pair a trip to the summit with the nearby Cove Lake and the small town of Paris, which sits at the base of the mountain.

Closer to home, Lake Dardanelle provides a major draw for boaters, anglers, and birdwatchers. This large Army Corps of Engineers reservoir on the Arkansas River has a state park visitor center and wildlife-watching area just a short drive west of Ozark, with marinas, fishing piers, and swimming areas scattered along its shoreline. The lake is well known for striped bass, catfish, and crappie fishing, and it hosts several annual tournaments.

Ozark works well as a base for short-term rentals because it sits at the intersection of so many distinct outdoor experiences: a national forest for backcountry adventure, a state park on a mountaintop, and a sizeable lake for water-based recreation. Visitors who want to explore the wider region can also reach the University of Arkansas area in Fayetteville, the Buffalo National River country to the east, and the cultural attractions of Fort Smith within an hour or two. For travelers seeking a quiet, affordable home base with quick access to some of Arkansas's most scenic landscapes, Ozark offers a compelling combination of small-town character and natural variety.

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