Mountain Home, AR

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Mountain Home short-term rental market based on reliable data.

Listings

377 / 718

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$22,772

Middle-Earners Revenue

Occupancy

45%

Middle-Earners Occupancy

Home Value

$239,516

Median Home Sale Price

Top Earners

$51,863

Top-Earners Revenue

Mountain Home

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Mountain Home.

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A

Very Investor friendly

Mountain Home Regulations

Mountain Home permits STRs citywide, requires only a modest $50 annual business license and basic safety inspections, imposes no caps, and maintains a supportive tone. The rules are clear, inexpensive, and the enforcement framework—while strict—does not significantly deter investment.

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About Mountain Home

Mountain Home is a small city in north-central Arkansas, serving as the county seat of Baxter County and a regional hub for the surrounding Ozark highlands. With a population of roughly 12,000 residents, it has a relaxed, outdoorsy character shaped by retirees, weekenders, and travelers drawn to the area's lakes, rivers, and forests. The city is best known as a gateway to the so-called "Twin Lakes" region of the Ozarks, where Bull Shoals Lake and Norfork Lake anchor a wide range of fishing, boating, and hiking opportunities. Mountain Home lies about 150 miles north of Little Rock, the nearest major city, and sits within easy driving distance of several state and national forest destinations.

Just southwest of Mountain Home, Bull Shoals Lake is one of the largest reservoirs in the region, stretching across the Arkansas-Missouri border and offering nearly a thousand miles of shoreline. About a 25-minute drive from town, the lake is a major draw for striper and bass fishing, sailing, and swimming, and it is paired with the adjoining Bull Shoals-White River State Park, which adds campgrounds, a marina, and a visitor center focused on the area's aquatic life. Downstream of the dam, the cold tailwaters of the White River have built a national reputation for trophy trout fishing, with fly anglers visiting year-round.

To the southeast of Mountain Home, roughly 20 minutes by car, Norfork Lake is the second of the area's signature reservoirs, a clear, deep lake created by Norfork Dam on the North Fork River. Its coves and rocky shorelines are popular for crappie fishing, scuba diving, and houseboating, and the nearby Norfork National Fish Hatchery offers a free, family-friendly stop where visitors can watch trout being raised for release into regional rivers.

Further afield, about an hour and a half south of Mountain Home, Blanchard Springs Caverns is one of the most impressive cave systems in the southern United States, tucked into the Ozark National Forest. Guided tours lead visitors through massive flowstone formations and underground streams, while the surrounding forest adds hiking trails, swimming holes, and a well-maintained picnic area, making it a natural full-day excursion for travelers based in Mountain Home.

Taken together, the combination of two large lakes, a famous trout river, a national forest, and a slow-paced Ozark town makes Mountain Home a quietly compelling base for short-term rentals, appealing to anglers, road-trippers, and families looking to explore the natural side of north-central Arkansas without the crowds of the state's better-known destinations.

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