Morrilton, AR

Key Performance Metrics

Market snapshot

Performance indicators for the Morrilton short-term rental market based on reliable data.

Listings

44 / 75

Reliable / Active

Cap Rate

14%

Middle-Earners Gross Yield

Revenue

$22,134

Middle-Earners Revenue

Occupancy

42%

Middle-Earners Occupancy

Home Value

$161,724

Median Home Sale Price

Top Earners

$43,421

Top-Earners Revenue

Morrilton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Morrilton.

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Generally Investor friendly

Morrilton Regulations

Morrilton explicitly allows STRs citywide with moderate licensing (business license + 2% lodging tax), zoning checks, and basic safety requirements; operational rules exist but there are no hard caps or burdensome fees, and the tone is supportive, making compliance straightforward for investors.

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About Morrilton

Morrilton is a city in Conway County, Arkansas, United States, less than 50 miles (80 km) northwest of Little Rock. The city is the county seat of Conway County. The population was 6,992 at the 2020 United States census.

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