Little Rock, AR

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Little Rock short-term rental market based on reliable data.

Listings

602 / 1279

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$23,202

Middle-Earners Revenue

Occupancy

69%

Middle-Earners Occupancy

Home Value

$219,956

Median Home Sale Price

Top Earners

$41,557

Top-Earners Revenue

Little Rock

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Little Rock.

Loading top listings...

C

Challenging to Investors

Little Rock Regulations

STRs are legal but require distinct entitlements (STR‑1 SUP; STR‑2 PZD with Board approval) and a cap of 500 units citywide, plus annual licensing, safety inspections, compliance documentation, and taxes, creating a tightly regulated, compliance‑heavy environment that materially deters investment.

View Little Rock Regulations →

Local STR Agent

STR specialist · Little Rock, AR

Trusted Expert
Get Expert Help In Little Rock
Free consultation Response within 24h

About Little Rock

Little Rock sits in the heart of Arkansas as the state's capital and largest city, serving as the seat of Pulaski County along the southern bank of the Arkansas River. With a metropolitan population of around 740,000 and a city proper of roughly 200,000, it carries the steady pace of a mid-sized capital, blending state-government activity with a growing food, music, and outdoor scene. Best known as the home of the William J. Clinton Presidential Library and as a pivotal site in the American civil rights movement, Little Rock also serves as a natural gateway to the Ouachita and Ozark regions, the lakes and rivers of central Arkansas, and Hot Springs National Park to the southwest. It lies about 135 miles southwest of Memphis, Tennessee, the nearest major metropolitan hub, with Dallas roughly 300 miles to the southwest and St. Louis about 360 miles to the north.

A short walk from the River Market District, the William J. Clinton Presidential Library and Museum anchors the city's riverfront and houses exhibits from the 42nd presidency alongside a replica of the Oval Office. The center sits minutes from downtown lodging and draws both school groups and political-history enthusiasts year-round, with a neighboring park stretching along the Arkansas River.

A few miles west of downtown, the Little Rock Central High School National Historic Site marks the place where nine Black students integrated the school in 1957, a moment that helped shape the national civil rights story. Operated as a National Park Service site, it offers ranger-led talks and a visitor center that contextualizes the desegregation crisis and its aftermath, and it pairs naturally with a downtown stay.

About 25 minutes west of the city, Pinnacle Mountain State Park rises sharply above the flatlands, offering miles of hiking and mountain-biking trails that culminate in panoramic views of the Arkansas River Valley. The park's visitor center, picnic areas, and the adjacent arboretum make it a popular day trip for visitors who want to trade city sidewalks for pine forest, suiting families, trail runners, and casual hikers alike.

The Big Dam Bridge, spanning the Arkansas River just north of downtown, stretches nearly a mile and is one of the longest dedicated pedestrian and cycling bridges in the country. It anchors a network of riverside trails that link North Little Rock's Argenta Arts District with Little Rock's Riverfront Park, making it easy for short-term guests to walk or bike between neighborhoods without ever needing a car.

Little Rock's appeal as a short-term rental base rests on this balance of accessibility and variety. Guests can spend mornings on riverfront trails, afternoons exploring state history, and evenings sampling the River Market's restaurants and breweries, then trade city energy for Pinnacle Mountain's wooded slopes within a half hour. Its central location, year-round mild climate, and the steady flow of business travelers, school groups, and road-trippers passing between Texas and the Midwest give short-term rental owners a dependable and varied audience throughout the year.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc