Bull Shoals, AR

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Bull Shoals short-term rental market based on reliable data.

Listings

31 / 46

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$28,009

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$211,727

Median Home Sale Price

Top Earners

$74,781

Top-Earners Revenue

Bull Shoals

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Bull Shoals.

Loading top listings...

A

Very Investor friendly

Bull Shoals Regulations

Mountain Home permits STRs citywide, requires only a modest $50 annual business license and basic safety inspections, imposes no caps, and maintains a supportive tone. The rules are clear, inexpensive, and the enforcement framework—while strict—does not significantly deter investment.

View Bull Shoals Regulations →

Local STR Agent

STR specialist · Bull Shoals, AR

Trusted Expert
Get Expert Help In Bull Shoals
Free consultation Response within 24h

About Bull Shoals

Bull Shoals is a small resort town tucked into the Ozark foothills of north-central Arkansas, situated in Marion County along the White River just below the massive dam that shares its name. The community has a population of roughly 2,000 residents, and its character is shaped almost entirely by water, forest, and the steady stream of anglers, boaters, and outdoor travelers who pass through. The town is best known as a gateway to Bull Shoals Lake and the renowned trout waters of the White River, and it functions as a quiet base for visitors exploring the broader Ozark region. The nearest major city is Little Rock, Arkansas's capital, which lies about 150 miles to the south, while Springfield, Missouri sits roughly 90 miles to the northwest.

The centerpiece of the area is Bull Shoals Lake, a sprawling reservoir stretching across the Arkansas-Missouri border with nearly 1,000 miles of wooded shoreline. Just minutes from downtown Bull Shoals, the lake draws visitors for boating, swimming, scuba diving among submerged timber, and striper and bass fishing. A short drive east leads to the Bull Shoals Dam and the visitor overlook, where travelers can take in panoramic views of the lake and the river valley below. The dam, completed in the 1950s, is one of the larger concrete structures of its kind in the United States and remains a recognizable landmark of the region.

Below the dam, the cold, clear tailwaters of the White River form one of the country's most celebrated trout streams, supporting year-round fishing that brings in anglers from across the country. Bull Shoals-White River State Park, just across the river from the town, offers campgrounds, picnic areas, river access, and a small museum, making it a convenient stop for visitors who want to combine fishing with hiking and interpretive exhibits. The park's proximity to the dam and to the river's trout tailwater makes it a natural anchor for trips that revolve around the water.

To the south, the rolling hardwood-covered hills of the Ozark National Forest spread across more than a million acres, offering hiking, scenic drives, and the underground chambers of Blanchard Springs Caverns within a couple of hours' drive. Closer to home, the larger town of Mountain Home, about 20 miles to the northeast, supplies shopping, dining, and medical services, while the entertainment hub of Branson, Missouri, lies roughly 45 miles to the northwest and provides a popular day-trip option for families.

Bull Shoals appeals to short-term rental investors because it combines a compact, walkable town with direct access to a major lake, a world-class trout fishery, and a steady mix of seasonal outdoor tourists, retirees, and travelers bound for the Ozarks. Its affordability, its scenic dam-and-river setting, and its proximity to both Mountain Home and Branson give it a dependable year-round draw, with peaks during fishing season, summer lake months, and the fall foliage window.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc