Bentonville, AR

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Bentonville short-term rental market based on reliable data.

Listings

3457 / 5519

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$29,215

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$490,428

Median Home Sale Price

Top Earners

$62,161

Top-Earners Revenue

Bentonville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Bentonville.

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B

Generally Investor friendly

Bentonville Regulations

STRs are allowed under general business rules; investors need only a standard business license and must meet zoning and building codes, with no citywide caps, STR‑specific fees, or inspections mentioned. The lack of an adopted ordinance and a work group studying future rules adds moderate uncertainty, but current compliance is straightforward.

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About Bentonville

Bentonville sits in the northwest corner of Arkansas as the county seat of Benton County, with a population of roughly 55,000 that has grown quickly over the past two decades. Tucked into the foothills of the Ozark Mountains, the city carries a small-town atmosphere that belies its cultural reach, with a walkable historic square, an extensive network of paved and natural-surface trails, and a thriving food and craft-beverage scene. It is best known as the birthplace of Walmart and as home to the Crystal Bridges Museum of American Art, and it functions as a gateway to the broader Northwest Arkansas region, which includes the nearby university town of Fayetteville, the rapidly growing city of Rogers, and the outdoor landscapes of the Ozarks. The nearest major city is Little Rock, the state capital, which lies roughly three hours to the southeast by car.

Crystal Bridges Museum of American Art is the headline attraction, set on more than 100 acres of forest and native gardens just a short walk or bike ride from the downtown square. The museum holds an acclaimed collection of American masterworks, offers free general admission, and includes striking architecture by Moshe Safdie along with miles of outdoor sculpture trails. It is essentially in the heart of Bentonville, about a five-minute drive from the town square. More information is available at Crystal Bridges Museum of American Art.

The Bentonville Town Square anchors the city's identity and is home to the Walmart Museum, known locally as "The Spark," which occupies the original Walton's 5&10 store where Sam Walton first built his retail empire. Visitors can tour the restored storefront, browse exhibits on the history of the company, and stop by the old-fashioned soda fountain. It sits directly on the square, just minutes from most places in town. Details can be found at the Walmart Museum.

Outdoor recreation defines much of the local experience, and Bentonville is widely regarded as one of the premier mountain biking destinations in the United States. Trails such as those at Slaughter Pen Hollow and the Coler Mountain Bike Preserve wind through the city's wooded hillsides, with the Coler preserve located only a short drive west of downtown and offering skills loops, jump lines, and beginner-friendly paths. Additional information is available on the city's Bentonville trails page.

A short drive north of the square brings visitors to the Peel Mansion Museum and Heritage Gardens, a restored 1875 Italianate home set on landscaped grounds that illustrate the everyday life of an early Benton County family. Roughly the same distance south, the Scott Family Amazeum provides an interactive, hands-on experience that has become a favorite for families traveling with children.

Bentonville works as a short-term-rental base because it pairs a compact, easily navigated downtown with year-round appeal: a world-class art museum, nationally recognized cycling and running trails, a notable food and brewery scene, and quick access to neighboring towns like Rogers, Springdale, and Fayetteville. The combination of outdoor amenities, cultural attractions, and a steady flow of business and leisure visitors makes the city a strong candidate for owners looking to capture both weekend getaways and longer Northwest Arkansas vacations.

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