Hartselle, AL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Hartselle short-term rental market based on reliable data.

Listings

25 / 48

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$26,489

Middle-Earners Revenue

Occupancy

71%

Middle-Earners Occupancy

Home Value

$249,169

Median Home Sale Price

Top Earners

$45,269

Top-Earners Revenue

Hartselle

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hartselle.

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B

Generally Investor friendly

Hartselle Regulations

Hartselle explicitly allows short‑term rentals and provides a clear licensing pathway, but it requires an annual business license, safety inspections, zoning verification, and a combined 10% lodging tax, creating a moderate compliance burden that makes the city friendly but not very low‑cost for investors.

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About Hartselle

Hartselle is a small city in Morgan County in northern Alabama, with a population of roughly 14,000 residents. It sits in the gently rolling terrain of the Tennessee Valley and is part of the broader Decatur Metropolitan Statistical Area. The city has a quiet, small-town character with a historic downtown core, locally owned businesses, and a strong community identity shaped by its railroad and agricultural heritage. Hartselle lies just south of the Tennessee River and the larger city of Decatur, with Huntsville located further to the northeast, making it a convenient base for travelers exploring the wider north Alabama region. The city is roughly 15 miles south of Decatur and about 35 miles southwest of Huntsville, both reachable within a short drive.

One of the most significant natural areas near Hartselle is the Wheeler National Wildlife Refuge, a sizable protected area along the Tennessee River that draws birdwatchers and outdoor enthusiasts throughout the year. The refuge is known for its winter populations of ducks and geese, along with observation decks, walking trails, and an auto tour route. It is located just north of Decatur, about a 20- to 25-minute drive from Hartselle.

To the northeast, the city of Huntsville offers one of the state's most visited attractions, the U.S. Space & Rocket Center, a Smithsonian-affiliated museum featuring a Saturn V rocket, Apollo program artifacts, and immersive spaceflight exhibits. The drive from Hartselle to Huntsville typically takes around 45 minutes to an hour, depending on traffic, making the museum a popular day trip for visitors staying in the area. Huntsville itself also offers a revitalized downtown, botanical gardens, and Monte Sano State Park, all within the broader metro region.

Closer to Hartselle, the Tennessee River and the network of surrounding lakes and waterways provide a setting for fishing, boating, and general outdoor recreation. Interstate 65 passes directly through the area, giving visitors easy access to both the Tennessee Valley to the north and the more mountainous terrain of central Alabama to the south. The city's own historic downtown, with its older brick buildings and quiet streets, offers a glimpse into the area's 19th-century past and pairs naturally with the agricultural and small-industrial character of the surrounding Morgan County countryside.

Hartselle offers short-term rental owners a strategic location in north Alabama, blending small-town atmosphere with proximity to major regional destinations. Its access to I-65, its position between Decatur and Huntsville, and its closeness to the Tennessee River and Wheeler National Wildlife Refuge make it appealing to travelers seeking a quieter home base while still being within easy reach of museums, outdoor recreation, and larger urban amenities. The combination of manageable real estate costs and steady interest in the broader Huntsville-Decatur area supports a stable market for investors considering property in this part of the state.

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