Performance indicators for the Hartselle short-term rental market based on reliable data.
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Reliable / Active
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Middle-Earners Gross Yield
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Middle-Earners Revenue
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Middle-Earners Occupancy
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The highest-performing listings in Hartselle.
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Generally Investor friendly
Hartselle explicitly allows short‑term rentals and provides a clear licensing pathway, but it requires an annual business license, safety inspections, zoning verification, and a combined 10% lodging tax, creating a moderate compliance burden that makes the city friendly but not very low‑cost for investors.
Local STR Agent
STR specialist · Hartselle, AL
Hartselle is the second largest city in Morgan County, Alabama, United States, 13 miles (21 km) south of Decatur. It is part of the Decatur Metropolitan Area and the Huntsville-Decatur Combined Statistical Area. As of the 2020 census, the population of the city was 15,455. Hartselle was founded in 1869 with the arrival of the South and North Alabama Railroad. It takes its name from George Hartsell, one of the railroad's owners. The post office opened in 1873. It was formally incorporated on March 1, 1875. Most of the oldest buildings were destroyed by a disastrous fire in 1916.