Willow, AK

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Willow short-term rental market based on reliable data.

Listings

37 / 91

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$22,964

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$243,080

Median Home Sale Price

Top Earners

$35,896

Top-Earners Revenue

Willow

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Willow.

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B

Generally Investor friendly

Willow Regulations

Short-term rentals are explicitly allowed, with only the state business license requirement—no identified city-level caps, bans, or burdensome permits—making entry straightforward. The key downside is lack of explicit local rules, forcing investors to verify zoning, licensing, safety codes, and any borough rules, creating moderate uncertainty but still manageable for investment.

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About Willow

Willow is a census-designated place (CDP) in the Matanuska-Susitna Borough in the U.S. state of Alaska. Located 26 miles northwest from Wasilla along the George Parks Highway, it is part of the Anchorage, Alaska Metropolitan Statistical Area. At the 2020 census the population was 2,196, up from 2,102 in 2010.

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