Wasilla, AK

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Wasilla short-term rental market based on reliable data.

Listings

244 / 530

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$30,938

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$422,105

Median Home Sale Price

Top Earners

$56,786

Top-Earners Revenue

Wasilla

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wasilla.

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C

Challenging to Investors

Wasilla Regulations

Wasilla explicitly allows STRs but imposes strict rules: a citywide cap of 75 permits/year (3 per household), a $1 million liability insurance minimum, an Alaska-licensed home inspection, occupancy and parking limits, 24/7 local contact, and a 30–45 day review. Early timing is essential, raising barriers for investors.

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About Wasilla

Wasilla is a small city in southcentral Alaska, situated within the Matanuska-Susitna Borough roughly forty-five miles north of Anchorage along the George Parks Highway. The city has a population of approximately ten thousand residents and serves as the commercial and civic hub of the broader Mat-Su Valley, a region of glacier-fed rivers, agricultural bottomlands, and boreal forest that stretches northward toward the Alaska Range. Visitors and locals alike know Wasilla as a launch point for outdoor adventures in the surrounding wilderness, as the headquarters of the famous Iditarod Trail Sled Dog Race, and as a small but lively town that mixes frontier practicality with the kind of small-town hospitality found throughout Alaska. Its position between Anchorage, the state's largest city, and the interior wilderness makes it a natural stopover for travelers heading to Denali and beyond.

Just north of town, Hatcher Pass rises into the Talkeetna Mountains and offers alpine hiking, historic mine ruins, and sweeping views of glaciated valleys, typically reached within about forty-five minutes by car. The area is managed as a state recreation area and draws hikers, photographers, and berry pickers through the short Alaska summer. Closer to town, Wasilla Lake and Lake Lucille provide year-round opportunities for paddling, fishing, and, in winter, skating and ice fishing, both within minutes of the city center.

To the east, the Matanuska Glacier flows out of the Chugach Mountains and is one of the most accessible road-side glaciers in the United States, lying roughly two hours from Wasilla by car. Guided hikes onto the ice, scenic viewpoints, and a small visitor area make it a popular day trip for travelers based in the Mat-Su Valley. Further north, the small community of Talkeetna sits at the confluence of three rivers and offers riverboat tours, flightseeing trips, and a historic main street; it is approximately two hours from Wasilla and serves as the staging area for many climbers heading to Denali National Park and Preserve, which lies another two to three hours beyond.

Wasilla also plays a role in Alaska's sporting traditions, hosting the headquarters of the Iditarod Trail Sled Dog Race, the thousand-mile sled dog competition run each March between Anchorage and Nome. Visitors interested in the race's history, dog teams, and mushing culture can often meet mushers and view the kennel operations during shoulder seasons.

For short-term-rental investors, Wasilla offers a compelling mix of year-round demand drivers, including proximity to Anchorage's airport, easy access to glacier and alpine day trips, and a steady flow of visitors exploring the Mat-Su Valley. The combination of small-town character, dramatic natural surroundings, and convenient highway connections to the rest of southcentral Alaska makes the city an attractive base for travelers seeking both comfort and adventure.

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