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Frequently Asked Questions

Everything you need to know about our platform

open iconWhat exactly do I get access to with a subscription?
Everything. One subscription unlocks all 20,000+ US markets across all 50 states. That includes revenue data, occupancy rates, average daily rates (ADR), home values, cap rates, cash-on-cash returns, market saturation scores, and individual property-level metrics with listing links. You also get the Property Analyzer (revenue estimates at P25/P50/P75/P90), AI Buy Box insights that show which amenities and bedroom counts drive the most revenue in each market, performance analytics with year-over-year trends, and full data export to CSV or Excel. Free accounts get 3 property analyses per day.
close iconWhere does STRProfitMap's data come from, and how often is it updated?
We aggregate data from public listing sources across major STR platforms including Airbnb and VRBO. Revenue, occupancy, and ADR data are updated weekly. Property valuations come from a third-party provider that assesses current market values for each active STR address, updated monthly. This is not scraped blog data or estimates from a model. It reflects actual booking performance from real properties.
close iconWhat counts as a "reliable listing" and why should I care?
A reliable listing has at least 9 months of consistent operation, regular bookings, and real guest reviews. We apply this filter before you ever see a number. Why it matters: most platforms include every listing, even ones that were active for two months then abandoned, or seasonal hobbyists renting out a spare room three weekends a year. Those listings dilute the metrics and make it harder to get an accurate read on a market. When you see a revenue figure on STRProfitMap, it reflects what serious, consistent operators actually earn.
close iconHow is STRProfitMap different from AirDNA, Mashvisor, or other tools?
Most competitors analyze every listing regardless of quality. A property with 2 reviews that has been active for 2 months gets the same weight as a top performer with 5 years of history. Their metrics are diluted by dead listings, seasonal hobbyists, and abandoned properties. STRProfitMap filters down to reliable listings only before calculating any metrics. The result: when you see revenue, occupancy, or cap rate numbers on our platform, they reflect what serious operators actually earn, not a diluted average that obscures real market performance.
close iconDoes the revenue data include cleaning fees?
Yes. Revenue figures on STRProfitMap include cleaning fees to stay consistent across hosts, since cleaning fee structures vary widely (some hosts charge high cleaning fees with lower nightly rates, others bundle everything into the nightly price). Including them gives you a complete picture of what each property actually generates.
close iconWhat do the revenue percentiles (P25, P50, P75, P90) mean?
Revenue percentiles show how properties perform across the earnings spectrum in a given market:
P25 (Lowest Earners): Bottom 25% of reliable listings by revenue.
P50 (Middle Earners): The median. Half of reliable listings earn more, half earn less.
P75 (Mid-High Earners): Top 25%. These are strong performers with solid operations.
P90 (High Earners): Top 10%. Achievable with a well-located, well-managed property and the right amenities.

You can toggle percentiles at the market level, by bedroom count, or for individual properties. This lets you underwrite conservatively (P50) or see what top operators pull in (P90).
close iconWhat do cap rate, cash-on-cash return, NOI, and DSCR mean?
These are the core financial metrics investors use to evaluate deals:

Cap Rate: Annual net operating income divided by property value. A quick profitability indicator. Higher means better return relative to price.
Cash-on-Cash (CoC): Annual pre-tax cash flow divided by the total cash you invested (down payment, closing costs, rehab). Shows what your actual money earns.
NOI (Net Operating Income): Gross revenue minus operating expenses (cleaning, maintenance, management, supplies, insurance). Does not include mortgage payments.
DSCR (Debt Service Coverage Ratio): NOI divided by annual mortgage payments. A DSCR above 1.0 means the property covers its own debt. Lenders typically want 1.25 or higher.

The Property Analyzer calculates all of these automatically for any address you enter.
close iconCan I try STRProfitMap before subscribing?
Yes. You can explore any market page and browse real data in preview mode. Free accounts also get 3 property analyses per day through the Property Analyzer, where you can enter any US address and see revenue estimates, financial projections, and comparable properties. No credit card needed to start. For a guided walkthrough, click "See Demo" on the homepage to see a sample market with full data.
close iconI can't find my city or neighborhood. Is it covered?
We cover 20,000+ markets across all 50 states, but market boundaries follow how Airbnb and VRBO define them, not city limits or zip codes. Your area may be listed under a nearby city or a broader regional name. Try searching for surrounding towns or the county name. If you still can't find it, reach out to us at support@strprofitmap.com and we will investigate.
close iconCan I export data to use in my own spreadsheets or presentations?
Yes. Premium subscribers can export market data to CSV or Excel from any market page. Each export includes revenue, ADR, occupancy, listings count, and more. You get two export options per market: "All Listings" and "Reliable Listings Only," so you can compare the full dataset against filtered data. Zip code level analytics are also available for drilling into specific neighborhoods.
close iconHow do I analyze a specific property I am considering buying?
Go to strprofitmap.com/analysis/property-analyzer and enter the property address. You will see seven sections: revenue estimates across four percentile bands (P25/P50/P75/P90), financial metrics (NOI, cap rate, CoC, DSCR), a full expense breakdown, a comparables map showing nearby STRs, an editable comparables table, and a multi-year investment projection with adjustable assumptions for appreciation, rent growth, and expenses. Free accounts get 3 analyses per day.
close iconCan I cancel my subscription at any time?
Yes. Cancel anytime from your account settings under "Manage Subscription." There are no contracts, no cancellation fees, and no auto-renewal after you cancel. Your access continues through the end of your current billing period. If you run into any issues with the cancellation process, email us at support@strprofitmap.com and we will handle it immediately.

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